momox fashion visual language and creative concept cover

Visual language & creative concept

momox fashion

  • I created and defined the brand’s visual language and the overarching creative concept for the seasonal marketing photo and video assets.
momox fashion winter 2024 Second Hand Personality campaign cover

Second Hand Personality

momox fashion

  • “What’s your second-hand personality?” became the central question of the season. The winter 2024 campaign placed customers front and center by showcasing diverse personalities while weaving in meme culture.
Spring 2026 momox fashion campaign key visual

POV: Spring

momox fashion

  • Spring 2026 campaign, built around the “Flower Shop” concept, where 1 million pre-loved items bloom into endless styling combinations across all channels.
momox fashion Black Friday Pre-Loved campaign cover

Pre-Loved is the New Black

momox fashion

  • A bold Black Friday campaign that positioned second-hand fashion as a stylish and sustainable alternative to buying new, challenging conventional consumption patterns.
momox fashion autumn (Pre)-Love Notes campaign cover

(Pre)-Love Notes

momox fashion

  • Autumn campaign, transforming the idea of a personal note-to-self into a brand narrative.