About Me
Creative strategist and communication expert with 10+ years of experience helping brands craft and execute impactful narratives. Passionate about creating engaging, shareable content that truly resonates.
Experience
- Develop and execute a comprehensive content strategy aligned with brand identity, target audience, and business objectives
- Produce and lead seasonal campaigns, overseeing art direction and storytelling
- Collaborate with cross-functional teams to ensure consistent and impactful content
- Strengthen brand equity and ensure brand consistency across all touchpoints
- Define and track content KPIs to optimize campaigns using performance insights
- Identified and managed relationships with content creators, influencers, and editors in Germany, Finland, and Denmark
- Drove brand awareness KPIs by analyzing qualitative and quantitative data to evaluate relationships, identify growth opportunities, and implement new ways to reach target groups via partners and platforms
- Developed and launched partnership concepts and campaigns aligned with the overall communications strategy
- Created and led partnership briefings
- Developed and implemented a new communication strategy
- Planned and managed budgets, tools, agencies, and copywriters
- Directed operational and strategic SEO and SEA initiatives
- Served as main point of contact for brand partners, content creators, influencers, agencies, and publishers to define and align shared objectives
- Led brand collaboration activities (e.g. Catrice Cosmetics, Disney Germany, Syoss/Henkel) and managed the Kaviar Gauche fragrance license end to end
- Developed and managed brand strategy across all offline and online marketing activities
- Directed productions with full budget responsibility, including fashion shows, editorial shoots, PR activations, and consumer events
- Managed social media accounts (Instagram, Facebook, Pinterest) as well as content for the Kaviar Gauche website
- Organized and implemented content productions (photo, tv, commercial, editorial)
- Coordinated and executed appointments with stylists, celebrities, content creators, and other stakeholders
Skills
Education
- Area of Specialization: Marketing
Languages
- German mother tongue
- English business fluent
- Hebrew intermediate