(Pre)-Love Notes

(Pre)-Love Notes was the momox fashion autumn campaign, transforming the idea of a personal note-to-self into a brand narrative.

Client
momox fashion
Project Type
Campaign
Roles
  • Led creative direction, including photoshoot planning, model casting and styling
  • Oversaw art direction on set and defined visual concept, storytelling and look & feel of video and photo content
  • Briefed creative assets to internal and external teams, ensuring brand consistency and campaign impact
  • Developed the campaign narrative and produced copywriting across final deliverables

Project Overview

(Pre)-Love Notes was the momox fashion autumn campaign, transforming the idea of a personal note-to-self into a brand narrative. Photos and videos are layered with graphic elements such as sticky notes, handwritten cues, and short memos that act as visual reminders. These details reinforce the campaign’s core message while turning “pre-love notes” into our love messages to second-hand fashion – celebrating pieces with a past and ready for their next chapter.

Primary target audience: female millennials

Channels: Performance marketing (Meta, Demand Gen, PMAX, UAC, Criteo), social media, newsletter marketing, website