POV: Spring

Spring 2026 campaign for momox fashion, built around the “Flower Shop” concept, where 1 million pre-loved items bloom into endless styling combinations across all channels.

Client
momox fashion
Project Type
Campaign
Roles
  • Led creative direction, including photoshoot planning, model casting and styling
  • Oversaw art direction on set and defined visual concept, storytelling and look & feel of video and photo content
  • Briefed creative assets to internal and external teams, ensuring brand consistency and campaign impact
  • Developed the campaign narrative and produced copywriting across final deliverables

Project Overview

For Spring 2026, momox fashion rolled out bold static and video assets across all marketing channels. The momox fashion "Flower Shop" takes center stage as the universal sign that spring is officially here. With “1 million pre-loved items and endless combinations” as the core theme, the season celebrates creativity, colours, and individuality.

Primary target audience: female millennials

Channels: Performance marketing (Meta, Demand Gen, PMAX, UAC, Criteo), social media, newsletter marketing, website

Spring 2026 momox fashion campaign key visual

POV: Spring for momox fashion